I really don’t understand businesses

I just read this via reddit. I can only think that large businesses do not understand that they shoot themselves in the foot with such bs. Now, I know what you are saying, pedantic constant reader, “Well it’s diluting the trademark, and will make it hard for them to defend infringement in court”. To which I say, shut up.

Davenport and Frigidaire had no such issues. Nor does Kleenex, or q-tip. In fact I would say the opposite. When your trademark is a synonym for the industry, I have to think it’s a net win. Yes, it might mean that someone can use the word “photoshop” to describe some bit of functionality, but believe me, if you need photoshop, you will get Photoshop(tm).

Getting your product into the hearts and minds of the public is why you pay those otherwise worthless marketing people (just kidding Marcus, who loves you baby). They did their job, you won, enjoy it.